Lewis Hamilton Reveals Role in Designing a Puma Racing Shoe Element

Seven-time Formula 1 world champion Lewis Hamilton has shared his involvement in the design of an essential element of a Puma racing shoe. During a conversation with TikTok influencer and F1 enthusiast Madeleine White, he discussed his role in creating the carbon fiber heel of the Speedcat driving shoes from Puma.

The Carbon Fiber Heel – A Unique Feature for Stability and Style

Hamilton explained that this carbon fiber heel provides stability and support when hovering over pedals, adding a unique touch to an already stylish pair of shoes.

When asked about his vision for future Puma collections, the Ferrari driver expressed interest in designing a cool jumpsuit, emphasizing the importance of silhouette and shape. He humorously mentioned that he hasn’t received credit for his design input on the carbon heel part of the boot they raced with.

Hamilton’s Fashion Journey – From Baggy Clothes to Tailored Looks

Looking back at his fashion choices when the collaboration between Puma and Ferrari began in 2005, Hamilton admitted that he was not particularly fond of his style during that period. He shared that he transitioned from wearing oversized clothes influenced by pop culture and hip hop to adopting more slim looks as he entered semi-professional racing.

Hamilton expressed dissatisfaction with his fashion choices during this time, stating that it was one of the periods where he was least happy. He is now co-chairing the Met Gala following the Miami Grand Prix alongside Colman Domingo, A$AP Rocky, Pharrell Williams, and Anna Wintour, supporting the theme of “Superfine: Tailoring Black Style.

Hamilton’s Fashion Preferences and Pet Peeves

The racer shared his dislike for flip-flops that go between the toes, stating that they are uncomfortable. He also mentioned wearing socks with slip-ons for comfort despite it being considered a fashion no-no.

Hamilton’s Easter Egg Outfit Change and Style Icon

Reflecting on his outfit change during the 2024 Abu Dhabi Grand Prix weekend, Hamilton discussed his red color fade outfit symbolizing his departure from Mercedes and move to a red team. He expressed fondness for bold looks that he wouldn’t normally wear.

Hamilton named Prince as his style icon, sharing a story about the late musician putting on an earring for Hamilton’s mother during a dance. Although there is no photographic evidence of this moment, it remains vivid in Hamilton’s memory.

The Impact of Hamilton on Puma Ferrari Sales

Since joining Ferrari, Lewis Hamilton has significantly boosted the sales of Puma’s product line. According to SportBusiness, sales saw an eightfold increase after his signing with the brand. As he continues to settle into the red team, we can expect more specific collaborations between Hamilton and Puma in the future.