Celebrity Real Estate Mogul and Formula 1 Enthusiast Partners with Alpine Racing Star
Get ready for an exciting collaboration between the world of luxury real estate and Formula 1 racing! The Oppenheim Group owner, Jason Oppenheim, has teamed up with Alpine rookie Jack Doohan to create a custom racing helmet for the upcoming Miami Grand Prix. Known for his Netflix hit series Selling Sunset, Jason’s passion for Formula 1 racing has led him to become a regular figure in the paddock since 2023.
A Friendship Born on the Racing Track
The friendship between Jason and Jack Doohan began when the young Australian driver was a reserve driver, allowing for more downtime to engage with VIP guests like Jason. Over the past two years, they have developed a strong bond, with Jason attending half a dozen races and becoming a familiar face in the paddock alongside his fellow Selling Sunset cast members Mary Fitzgerald and Romain Bonnet.
This collaboration marks a significant step for both parties as it showcases the growing interest of high-profile figures from various industries in Formula 1 racing. Jason’s involvement with Doohan isn’t just about being another paddock ornament; instead, he has become the blueprint for the ideal celebrity pipeline and has even taken it a step further by meaningfully engaging with the sport.
The Power of Celebrity Endorsements in Formula 1
Formula 1 and its key sponsors have been actively pursuing high-profile figures from music, fashion, sports, and Hollywood to convert them into lifelong fans. Jason’s deal with Doohan is a positive sign for Liberty Media, as it demonstrates the potential of celebrity endorsements in boosting the sport’s popularity.
In a sport where sponsorships and visibility can be almost as important as raw talent, such collaborations are never a bad thing. For Jack Doohan, this collaboration won’t directly impact his career or save him from potential competition, but it does increase his name recognition among a new audience that Formula 1 has been eager to capture.
